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<span id="lalContent"><p style="text-indent: 2em; text-align: left;">最近，淘å®ä¸Šå‡ºçŽ°äº†ä¸€ç§å为“éžæ´²å°å©ä¸¾ç‰Œâ€çš„特殊“代è´â€å•†å“。该商å“是一段约20秒的çŸè§†é¢‘，是éžæ´²å°æœ‹è§†é¢‘内å®?span style="text-indent: 2em;">å‹ä¸¾ç‰Œé€ç¥ç¦ã€æ‰“广告ç‰ã€‚近日，该类视频在微信ã€å¾®åšç‰ç¤¾äº¤åª’体上迅速走红ã€?/span></p><p><br/></p><p style="text-indent: 2em; text-align: left;">这类çŸè§†é¢‘走红åŽï¼Œå¼•å‘网å‹çƒè®®ã€‚有网å‹å¯¹è§†é¢‘的真实性和åˆæ³•æ€§æ出质疑，但也有网å‹è¡¨ç¤ºè§†é¢‘“新颖â€ã€â€œæœ‰è¶£â€ã€â€œæƒ³å°è¯•â€ã€‚åŒæ—¶æœ‰ç½‘å‹æ‹…忧，如交给å©å们一些ä¸é€‚宜的å°è¯å¿µï¼Œå¹¶ä¸”将他们的é¢å”æ›å…‰å‡ºæ¥æ˜¯å¦åˆé€‚。“éžæ´²å°æœ‹å‹ä¸¾ç‰Œâ€çš„å½¢å¼ï¼Œåˆ¶ä½œäº§å“å¹¿å‘Šï¼Œå¹¶é€šè¿‡ç¤¾äº¤åª’ä½“ä¼ æ’，已ç»å½¢æˆä¸€æ¡äº§ä¸šé“¾ã€‚视频æ‹æ‘„者大多为在éžåŽäººï¼Œåˆ¶ä½œåŽï¼Œç”±æ·˜å®å–å®¶æ ‡ä»·å‡ºå”®ï¼Œå¤šä¸ºæ¯æ®?200 元左å³ã€‚尽管éžæ´²å°æœ‹å‹èƒ½èŽ·å¾—报酬，但负责推广视频的代ç†å•†æ‰¿è®¤ï¼šå¤§éƒ¨åˆ†é’±è¿˜æ˜¯è¢«æ‹æ‘„者和商家拿走了。所以视频æ‹æ‘„为è¥åˆ©æ´»åŠ¨å¹¶éžå…¬ç›Šæ€§è´¨ã€?/p><p><br/></p><p style="text-indent: 2em; text-align: left;">有一ä½åœ¨èµžæ¯”亚工作的åŽäººä»£ç†å°±è¡¨ç¤ºï¼Œæ¯æ¬¡æ‹å®Œä¸€ç»„视频，会给å©å们买一些零食或者给æ¯äºº(约åˆäººæ°‘å¸?å‡ å—钱，当åšæŠ¥é…¬ã€‚æ¤å¤–，éžæ´²å°å©ä¸¾ç‰Œçš„一些广告内容出现了“最高级â€ã€â€œæœ€ä½³â€ã€â€œæœ€å¼ºâ€ã€â€œéžæ´²äººéƒ½çŸ¥é“â€ç‰è¯æ±‡ï¼Œè¿™äº›éƒ½è¿å了广告法ã€?/p><p><br/></p><p style="text-indent: 2em; text-align: left;">è¿å广告法将被查å¤?/p><p><br/></p><p style="text-indent: 2em; text-align: left;">2015å¹?æœ?日起施行的新版《ä¸åŽäººæ°‘共和国广告法》第二æ¡ä¸ï¼Œå°†å¹¿å‘Šå®šä¹‰ä¸ºâ€œå•†å“ç»è¥è€…或者æœåŠ¡æ供者通过一定媒介和形å¼ç›´æŽ¥æˆ–者间接地介ç»è‡ªå·±æ‰€æŽ¨é”€çš„商å“或者æœåŠ¡â€?，而æ®åŒ—é’报调查称，这些视频ä¸ï¼Œæœ‰ä¸€éƒ¨åˆ†æ¶‰åŠä¸é›…è¯æ±‡ï¼Œæˆ–å®£ä¼ ç–‘ä¼¼æ¶‰é»„çš„ç›´æ’é—´ã€å¾®ä¿¡å·ç‰ï¼Œè€Œä¸€äº›äº§å“æŽ¨å¹¿çš„æ ‡è¯ä¸ï¼Œåˆ™å‡ºçŽ°äº†â€œæœ€é«˜çº§â€ã€â€œæœ€ä½³â€ã€â€œæœ€å¼ºâ€ã€â€œéžæ´²äººéƒ½çŸ¥é“â€ç‰è¯æ±‡ã€?/p><p><br/></p><p style="text-indent: 2em; text-align: left;">对于这些情况，淘å®å®¢æœä¹Ÿä½œå‡ºäº†å›žåº”。淘å®å®¢æœè¡¨ç¤ºï¼Œéžæ´²å°å©ä¸¾ç‰Œè§†é¢‘ä¸æ˜¯æ·˜å®å®˜æ–¹æŽ¨å‡ºçš„，是第三方å‘布的。这类视频å˜åœ¨é£Žé™©ï¼Œéšæ—¶å¯èƒ½è¢«æŽ’查。æ¤å¤–，淘å®å®¢æœå°±éƒ¨åˆ†å•†å®¶å¯èƒ½æ¶‰å«Œè¿å新广告法ä¸çš„相关规定回应称，其“è¿åæ·˜å®ç½‘çš„æ£å¸¸äº¤æ˜“秩åºç‰ï¼Œå°†å—到相应处罚â€ã€?/p><p><br/></p><p style="text-indent: 2em; text-align: left;">对æ¤ï¼Œæ·˜å®å®¢æœè¡¨ç¤ºï¼šâ€œè¿™ç±»è§†é¢‘å˜åœ¨é£Žé™©ï¼Œéšæ—¶å¯èƒ½è¢«æŽ’查。â€â€œæˆ‘们ä¸èƒ½æŽ’除视频里é¢æ˜¯å¦å˜åœ¨è¿å新广告法的è¯æ±‡ï¼Œä¸€æ—¦è¯å®žï¼Œå•†å®¶è¿å新广告法ä¸çš„相关规定，错å‘类目，è¿åæ·˜å®ç½‘çš„æ£å¸¸äº¤æ˜“秩åºç‰ï¼Œå°†å—到相应处罚ã€?/p><p><br/></p></span>
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